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LGF-17,Ava court, Sector 47 Mon-Sun 09:00 AM - 08:00 PM

Laundry & Dry Cleaning Franchise

Premium Laundry & Dry Cleaning

Brand Overview

Dhulai is a premium, process-driven laundry and dry cleaning brand from Gurugram, now offering a laundry and dry cleaning franchise under a Franchise Owned Franchise Operated (FOFO) model. Unlike discount laundromats, Dhulai is positioned as a premium neighborhood service brand, and every franchise store runs on the same SOPs, CRM and quality checks as our company-owned stores.

✓ Structured Operations
✓ Quality Monitoring
✓ Premium Positioning
✓ Territory Creation
Dhulai laundry and dry cleaning franchise brand

A Proven, Running Model

5
Stores Live
Operating today
3
Franchise-Run
Owned & operated by partners
2
Company-Owned
Our own benchmark stores
ISO 9001:2015
Certified
Quality management system
Rated 4.5★ and above on Google
185+ customer reviews across our 5 stores

Google ratings as of October 2026. Tap a store to read its reviews.

Interested in a Dhulai store in your area?

Share your details and our franchise team will call you back at a time that suits you.

Franchise Models Overview

FOFO Fully Loaded

₹12.97L

+ GST

Best For: Prime Residential Dominance

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FOFO Lite

₹13.4L

+ GST

Best For: Controlled Premium Entry

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Premium Pickup Store

₹8L

+ GST

Best For: Asset-Light Expansion

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FOFO FULLY LOADED

Investment Structure Breakdown

A. Machine & Processing Infrastructure
  • 10kg LG Commercial Washer-Dryer
  • 15kg LG Commercial Washer-Dryer
  • Dual Servo Stabilizers
  • Steam Boiler + 1 Iron Table
B. Interior & Branding
  • Civil work, Plumbing, Electrical
  • Lighting, Counter fabrication
  • Branding façade & Signage
C. IT & Monitoring Infrastructure
  • POS, Billing/Tag Printer
  • CCTV, AC, Fire Safety
D. Packaging & Chemicals
  • Branded Packaging Material
  • Cleaning Agents & Spotting Chemicals
E. Launch Marketing
  • Online Paid Campaigns (₹1L)
  • Offline Territory Marketing (₹1L)

MODEL 2 – FOFO LITE

Designed for emerging premium zones.

A. Machine Infrastructure
  • 15kg LG Commercial Machine
  • Single Stabilizer
  • Steam Boiler + 1 Iron Table
Total: ₹3,70,000
B. Interior & Branding
  • Compact premium setup.
Total: ₹3,00,000
C. Basic IT Setup
  • POS
  • Billing Printer
  • Tag Printer
Total: ₹50,000
D. Packaging & Chemicals
  • Branded Packaging Material
  • Premium Cleaning Agents
  • Spotting Chemicals
Total: ₹60,000
E. Launch Marketing
  • Oil Campaigns (₹1L)
Total: ₹1,00,000

Premium Pickup Store

₹8,00,000 + GST
  • Premium Interior
  • CRM Integration
  • Brand License
  • Initial Marketing
  • Training

Processing handled by FOFO hub.

Business Model Structure

Franchise Owned Franchise Operated Central Monitoring Territory Controlled
Dhulai operates on:
  • No unauthorized outsourcing allowed.
  • CRM mandatory.
  • Standard pricing discipline.
  • Operational Support

    4-Day Initial Training
    Store Setup Coordination
    Digital Marketing Mgt.
    Operational Software Access
    Manpower Guidance
    Replacement Support Advisory

    Similar to structured franchise formats used by established brands .

    Who Is a Dhulai Franchise For?

    You don't need a laundry background. You need a good location, a commitment to service, and the investment to set up a premium store. We bring the systems.

    First-time entrepreneurs
    Start a proven laundry business with training, SOPs and launch marketing from day one.
    Business owners
    Add a recurring-revenue neighbourhood service to your existing business.
    Working professionals
    Build your own business with manpower guidance and central software to run it well.
    Retired & ex-service
    A structured, process-driven business backed by an ISO 9001:2015 certified brand.

    How to Open a Dhulai Laundry Franchise

    1. 1

      Show interest

      Share your city and details through the form, or message us on WhatsApp.

    2. 2

      Discussion & territory check

      Our franchise team calls you, walks you through the model and confirms territory availability.

    3. 3

      Site & store setup

      Site selection, civil work, commercial LG machinery installation and full Dhulai branding.

    4. 4

      Training

      4-day initial training on operations, quality standards and our CRM and billing software.

    5. 5

      Launch

      Go live with ₹2 lakh of launch marketing: ₹1 lakh online and ₹1 lakh offline in your territory.

    Typically 45 to 60 days from onboarding to launch.

    Start with Step 1: Show Interest

    Revenue & Break-Even Projection

    (Market-Aligned Estimates)
    FOFO Fully Loaded
    ₹3L – ₹6L / Monthly
    Break-even Period
    10 – 14 Months
    Annual ROI Range
    25% – 40%
    FOFO Lite
    ₹2.5L – ₹4L / Monthly
    Break-even Period
    8 – 12 Months
    Annual ROI Range
    25% – 40%
    Pickup Model
    ₹60k – ₹1.2L / Monthly Income
    Break-even Period
    12 – 18 Months
    Growth Potential
    High (Asset-Light)

    Commercial Terms

    • Franchise Fee ₹5L + GST
    • Royalty (M1-M3) 0%
    • Royalty (M4 onwards) 8% on Rev
    • Digital Contribution 1% (from M2)

    *Franchise Fee is non-refundable (industry standard practice).

    Territory

    Territory exclusivity defined
    CRM monitoring mandatory
    No outsourcing allowed
    Pricing discipline enforced

    Structured brand governance ensures long-term value protection.

    Risk Control

    ✔ Central Processing Backup
    ✔ Standardised SOP
    ✔ CRM Revenue Monitoring
    ✔ Audit Rights
    ✔ Marketing Control

    Business continuity maintained even during machine or manpower issues.

    Franchise & Business Guides

    Laundry Franchise FAQs

    The FOFO Fully Loaded model requires a total investment of ₹12,97,000 + GST, covering commercial LG machinery, interiors and branding, IT and monitoring, packaging and chemicals, and ₹2 lakh of launch marketing. Share your details and our team will send you the complete breakdown.

    No prior experience is required. Dhulai provides comprehensive 4-day initial training, operational SOPs, and ongoing support so you can run the business efficiently from day one.

    Typically 45 to 60 days from onboarding. This includes site selection, civil work, machinery installation, and full branding.

    You get 4-day initial training, store setup coordination, operational software and CRM access, manpower guidance, replacement support advisory, and centrally managed digital marketing.

    We provide a hybrid marketing model: ₹1 lakh in online paid campaigns and ₹1 lakh in offline territory marketing at launch. Ongoing digital marketing is managed centrally for consistent brand growth.

    Dhulai operates in Gurugram and allots franchise territories city by city, with defined territory exclusivity. Share your preferred city or area and our team will confirm availability.

    Following industry-standard practice, the Franchise Fee is non-refundable. It covers brand licensing, training, territory rights, and initial setup coordination.